01

Executive Summary

Reel Raw Records is seeking $2 million for 20% equity to scale Indonesia's first analog recording enterprise into a national, regional, and international powerhouse.

Anchored by Indonesia's best analog studio, collaborating with the nation's greatest artistic talent, producing the rawest tunes of the era.

The Opportunity

• Category leader — Indonesia's best analog studio in a 270M+ population market
• Vinyl renaissance — Global market growing 6.8% CAGR to $3.6B by 2035
• RRR Bar & Lounge — Hub of artistic renaissance in Indonesia
• Indonesia music market — $482M by 2029; 54% of entertainment spend is physical
• Artist-first model — Master ownership to artists; highest royalty rates in SE Asia
• Music retreats — Studio-rental creative escapes for A-list and emerging artists
• Operational studio — First artist signed (Jangar) + infrastructure in place

Investment Return

Why Now?

• Proven demand — Pipeline of 12+ local and 4+ international artists already inbound.
• First-mover moat — The region's leading analog studio and artist-first label.
• Capital-efficient — Infrastructure built; funds go to scaling revenue engines.

Reel Raw Records is not just a label.
It is a cultural movement

02

Company Overview

A stand-alone music label & publishing-rights company built on raw, analog-first production: reel-to-reel mastering, warm tape sound, minimal processing. Structured with its own publishing arm for clean rights management and investor clarity.

Core Leadership

Business Model

• Grassroots & underground connections — Leveraging local and global scenes
• Produce RRR artists — Signed roster recorded and mastered in-house
• Studio rental — External collaboration and creative retreats

Pioneer Positioning

• First-Mover — Indonesia's best analog studio, setting the benchmark in Bali and nationwide.
• Cultural Impact — Elevating Indonesia's elite artists to the world stage with unrivalled independence and fairer terms than any label in the market.
• Unique Edge — Analog authenticity + artist economics + vinyl retail + live events = an uncopiable ecosystem.

Key Operations

• Analog recording & mastering studio — Ubud, Bali (The Raw Temple Hub)
• Music retreats — All-inclusive creative escapes for A-list & emerging artists
• Artist signings — Publishing-based; artists retain 100% master ownership
• Physical vinyl shop — New, used, RRR exclusives, listening stations
• International artist KITAS sponsorship — Active pipeline
• RRR Bar & Lounge — Peliatan, Ubud (ticketed events, F&B)
• International tours — Australia, Singapore, Japan, UK, Europe, North America

No competitor occupies this position anywhere in SE Asia.

03

Market Opportunity

Music and society's acceleration towards fakeness is already causing a large niche to demand authenticity. By anchoring in vinyl, bricks-and-mortar destinations for community, as well as producing the next generation of music culture from our asset-rich analogue studios, we will have positioned ourselves for success, across multiple domains. Top to bottom. Inside and out.

RRR will become synonymous with the Reelest of the Real. A truly priceless evaluation.

The Global Tailwind

• Global vinyl market — $1.9B (2024) → $3.5B (2033), 6.8% CAGR (Research and Markets, 2024)
• Asia-Pacific — Largest regional share at ~34% (2025) (IMARC, 2025)

The Indonesia Market

• Music, radio & podcasts — → $482M by 2029, 3.8% CAGR (vs 2.4% global) (PwC GEM Outlook 2025–2029)
• Live music — $30M (2020) → $157M (2024) → $173M (2029) (PwC GEM 2025–2029)
• Offline formats — 54% of consumer entertainment spend (PwC GEM 2025–2029)

The Experiential Layer

• Music-tourism market — ~$160M; Bali & Bandung core hubs (Ken Research, 2026)
• Anchor events — Java Jazz (~200K), We The Fest (Ken Research, 2026)

The Gap — Where RRR Win

• Best-in-class analog studio — RRR sets the benchmark in a 270M+ population market (RRR assessment)
• Recorded music is small & streaming-thin — ~$82M (2022), <1% of population pays for streaming (Music Ally, 2024)
• The money is in experience — Indonesian operators earn from performance & merchandise, not streaming (Music Ally, 2024)

The timing, the market, the culture — the advantage is now.

05

The Vinyl Shop

Public-facing RRR point of contact. Walk-in retail in high foot-traffic Ubud. Opposite The Raw Temple 2 — for symbiotic and unique cross-collaboration of Best Music, Healthiest Food. Open daily 10AM–8PM. In-store turntables, live studio viewing windows, and curation by The Master Surgeon.

Inventory & Margins

• New vinyl (40%) — Current releases, audiophile pressings, indie titles
• Used & rare (50–70%) — Collectibles, Japanese OBI editions, vintage pressings
• RRR exclusives (60%) — Limited 180g coloured vinyl, signed copies
• Cassettes (45%) — Retro market: compilations, artist archives
• Merchandise (50%) — T-shirts, hats, posters, incense, candles

Revenue Trajectory

The Experience

• 3 turntable listening stations — what streaming can never replicate
• Studio viewing windows (browse records; watch artists record through glass)
• Monthly listening events, artist meet-and-greets, in-store live sessions
• E-commerce via Shopify: shipping across SE Asia, Australia, Japan

Every record has a story.
We help you find yours.

06

RRR Bar & Lounge

Part of the raise takes over an established Ubud venue — a once-thriving musical hotspot now in urgent need of rejuvenation. Under RRR, it becomes the most culturally important place to perform in Indonesia.

The Venue

• Established Ubud location — Proven musical heritage, prime foot-traffic (Peliatan, Ubud)
• Rejuvenation play — Rebuilt and rebranded as the RRR Bar & Lounge
• National stage — The destination performance venue for Indonesia's elite and emerging artists

Programming

• Ticketed live performances — Album launches, showcases, listening parties
• F&B — Full bar & kitchen, 5–6 nights per week
• RRR artist residencies — Roster acts perform where they record
• Cultural events — Collaborations with the wider Raw Temple ecosystem

The Ecosystem Loop

Artists record at RRR, release on vinyl, and perform live in the same ecosystem — a self-reinforcing cultural engine no competitor can replicate.

Make RRR the go-to analog label for SE Asian music

07

Artist Development

The Master Surgeon — Standard Bearer

Decades in the making: the release of a hotly anticipated album from The Master Surgeon. The label's standard bearer — aiming for Platinum, and setting the benchmark for every RRR production that follows.

Jangar — Local — Indonesian Elite

Jangar (psychedelic rock), managed by Gede Robi, is the first artist collaboration — an example of RRR's elite Indonesian music connections. Local musicians record at RRR and are mastered by The Master Surgeon for a premier final product. Indonesia's great artists, with their ears to the ground, are already clamouring to be a part of this venture.

Elf The Transporter — International — Global Underground

Elf The Transporter exemplifies international collaboration — brought in via KITAS with connections to global underground scenes. International artists are either identified and signed directly by RRR, or supported through music retreats and recording packages. The aim: raise the Indonesian music-fan experience with ground-breaking performances that blow the competition out of the water.

Pipeline & Support

• 12+ local acts — Confirmed Indonesian indie inquiries
• 4+ international acts — Seeking retreat + recording packages
• Mastering by The Master Surgeon — For a premier final product
• KITAS sponsorship — Plus global underground connections

Elite local talent. Global underground.
One analog standard.

08

Marketing Strategy

5D Chess. Leverage the wider Raw Temple team, HQ suite, and in-house expertise for market domination — a marketing apparatus no independent label in the region can match.

The Playbook

• Social ($30K) — IG / TikTok / YouTube: studio diaries, artist spotlights, vinyl unboxings
• Podcast — “Reel Raw Talks”: weekly conversations with artists & producers
• A-List Producer Collab — The Master Surgeon enters the world stage with a cross-collaboration banger
• Guerilla Campaign — Operation to graffiti-tag 'RRR' in every Indonesian skatepark
• Worldwide Grassroots — Activate artist agents in UK, NY & Melbourne underground scenes

Unfair Advantages

• Raw Temple HQ suite — Full team & expertise behind every campaign
• Owned media — Podcast, socials & studio content engine
• Global agents — Boots on the ground in UK, NY & Melbourne
• Guerilla culture — Street-level brand saturation across Indonesia

Leverage the whole Raw Temple machine for market domination.

10

Investment Opportunity

The Terms

Use of Funds (Total $2M)

Why Invest in Reel Raw Records?

100% of capital deployed toward revenue-generating assets.

11

Investor Returns

Modelled against a $2M / 20% entry. Returns shown as a multiple of invested capital at a 5-year exit.

Exit multiples of 3.5–4.0× EBITDA (base) reflect comparable independent-label transactions.

Exit Scenario

• Acquisition: Major label — Universal, Sony, Believe, Kobalt
• Platform deal: Spotify, Apple Music, Amazon Music
• PE rollup: Independent label consolidation fund
• Sustained ops: Profitable long-term with dividend distributions

12

Team & Roadmap

Core Team

• The Master Surgeon — Founder & CEO, Head of A&R, Lead Mastering Engineer
• James Buchanan — Serial Entrepreneur, Business Strategy & Investor Relations
• Gede Robi (Navicula) — Creative Collaborator, Artist Relations & A&R
• Head Engineer / Producer — Recording, mixing, equipment & tape ops
• Operations Manager — Royalties, metadata, artist scheduling
• Marketing Manager — Social media, content, events & PR

Hiring Roadmap

• Year 1: Marketing Manager, Retail Manager (Vinyl Shop)
• Year 2: Senior Producer (Q2), Vinyl Shop Assistant (Q3)
• Year 3: International Artist Relations Manager (Q1), Content & Podcast Producer 0.8 FTE (Q3)

Culture & Incentive

• Artist-first values — every decision serves the artist
• Autonomy & continuous learning culture
• Full access to Raw Temple wellness amenities
• 5% equity option pool (4-yr vest, 1-yr cliff)

The Roadmap

1. Year 1Build FoundationCore team in place · Studio operational · First artist signed · Build community
2. Year 2Scale OperationsExpand artist roster · Grow publishing · Vinyl shop scaling · Events & activations
3. Year 3Go InternationalInternational tours · Global sync licensing · Strategic partnerships · Stronger brand equity
4. BeyondGlobal PowerhouseRegional expansion · Major label / platform exit · Long-term legacy · Sustainable dividends

Build the foundation. Scale the operation. Become the powerhouse.